Digital marketing tips: One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.
The reason for this is that people engage differently with different types of content. When you distribute content only in the written format, you’re limiting your reach to just the reading audience. What then happens to the over 2 billion users of YouTube? A multi-content strategy guarantees you maximum reach and, perhaps, more importantly, access to diverse audience categories. Sometimes that’s all you need to get the engagement ball rolling. What’s your value proposition in the overly saturated world of content creation? What sets you apart from your competitors? While the typical content creator tends to lean towards more sophisticated means of defining his or her competitive edge, that approach though sophisticated, is essentially what everyone does.
Many businesses make the mistake of not going through with promises made to customers on review pages. Invariably that will sow a seed of discontent and mistrust in the mind of the consumer. But imagine what happens when a client registers a genuine complaint and sees it attended to; yeah you just earned yourself a loyal client who knows you care about his or her satisfaction. Find extra details at Branding Expert.
Employees Want To Be The First To Know. Getting big company news from an external source will not help breed trust and connection amongst employees. For this reason, a fundamental aspect of internal communication is sharing company news with employees before it’s shared with anyone else. Employees want to know that their opinions matter and, even if something is beyond their control, making sure they are informed of it will help them feel “in the loop,” which goes a long way. Careful and timely communication will be key to managing crises, including internal ones. When a company has good internal communication and they can handle issues quickly, it will help employees, stakeholders, and customers view incidents as positively or as neutrally as possible. Yet, surprisingly, it has been found that management often communicates with employees less during a crisis–and that can lead to disaster.
The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.
Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. Read more details on dariosipos.com.