Best cash discounting and surcharge tricks
Cash discounting by Shaw Merchant Group? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
Key Takeaways: A surcharge is an additional charge, tax, or payment that a company adds to the already existent cost of a good or service. Many industries, including travel, telecom, and cable, will add surcharges to offset the cost of higher prices, such as fuel, or regulatory fees imposed by the government. Surcharges are a way to indirectly pass costs on to the consumer, by listing a charge separately from the cost of the good or service, which appears to stay at the same price.
There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.
To recover all the fees charged by the credit card association, the vendors might include the small surcharge. During any Cash Discount Merchant Processing, it anatomically deducts the surcharge fee from the customer. This is not available for debit cards. Only credit card holders can give out the surcharge fee. Therefore, you will see the surcharge only on the credit card transactions. There are certain guidelines issues to the card association on how the surcharge is charged. Find additional details on Best Cash Discount Program.
Be proactive: Clients want to know that you’re thinking about them. They want to feel special. Too often financial advisors and bankers let too much time pass between talking to their current clients because they don’t want to be viewed as a pest or come across too salesy. However, your clients want your advice. Be proactive and give it to them. If you read something on LinkedIn’s Financial Services blog that you think is applicable, send it along. If one of your clients is looking to expand in the Chinese market and you read an article about U.S. companies trying to break through, highlight the important part and suggest a phone call to discuss the implications. Don’t sit back and wait for your clients to reach out to you. Stay in constant contact. This will strengthen your relationships, help you uncover new opportunities, and protect your clients from your competitors.
