B2b marketing trends 2021
B2b buyer journey by Scaleo? Micro-influencers are said to be those with a following of between 1000 to 100,000. Though there have been discussions around the ability of influencers to effectively market products with the current state of the world, this form of marketing still looks set to grow in the future. Those who are active and engaged with their audience are finding new and innovative ways to connect during the pandemic, and will likely continue to do so after it ends. We will see companies adding micro-influencers to their strategies more and more as trust is stronger on a micro-level. As we have already seen, affiliate links are becoming common across social media platforms, allowing a greater variety of people to become affiliate marketers.
In 2020, it’s time to take a hard look at the quality of your content – and optimizing that content for users rather than search engines, said Michelle Robbins, VP Product & Innovation, Aimclear. “In a way, the key to staying successful in search marketing 2020 is the same as it ever was – put out good content, with consistent brand messaging, in all your channels,” Robbins said. “As the search engines become ever more adapted to natural language understanding, the best-written content – in all forms – will win the day.” And in the world of international SEO, the time is now to invest in good localization of content, said Motoko Hunt, President, AJPR. “Many global websites have poorly translated content that hasn’t been edited for the local tongue,” Hunt said. “It’s not the placement of the keywords, it’s about how well your content is written for the local audience.
We are a dedicated group of professionals with more than 10 years of experience in tracking technologies and building affiliate software. In 2015 we combined our expertise, team effort and created Scaleo – an awesome solution for affiliates, advertisers and networks. Scaleo is a very fast-growing affiliate marketing platform with a usable and modern interface, different features and useful instruments for your business. See additional info on https://www.scaleo.io/blog/2020/06/21/9-tips-for-a-strong-inbound-marketing-campaign/.
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.
Local SEO and affiliate marketing tips : What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail. Find even more details on affiliate software.
