Digital consulting strategies by Jennifer Carter in 2022
Internet marketing and eCommerce guides with Jennifer Carter 2022? Most e-commerce founders don’t expect to spend most of their time picking, packing and shipping orders. Of course, they can outsource their order fulfillment to Amazon FBA or a boutique e-commerce fulfillment, like ShipMonk, for convenience. However, the dropshipping model allows a hands-free fulfillment as the whole process of packing and shipping lies in the hands of the wholesaler or manufacturer. Many big names in e-commerce started out with dropshipping, such as Amazon and Zappos. Today, billion-dollar dropshipping online retailer Wayfair and the million-dollar Blinds.com are top case studies for those who need inspiration. Find additional info on Jennifer Carter.
Why China dropshipping? China is the world’s number-one producer of cement, steel, and chemical fertilizers. Of the ten largest steel producers in the world, six are based in China with the country’s annual steel production of 683 million tons being the highest in the world. China also has the largest cotton textile output of any country with textile manufacturing accounting for 10% of the country’s gross industrial output. China is the third largest producer of automobiles in the world behind the US and Japan with the annual automobile export being estimated to be $70 billion. The automobile sector experienced a dramatic growth in the past few decades with the country’s annual automobile output increasing from 1.45 million units in 1995 to over 13.7 million units in 2009. Manufactured products account for about 94.3% of China’s $2.09 trillion total exports which include automobiles, ships, locomotives, textiles, fertilizers, and electronics.
The aesthetics and content should invite Internet users to learn more about the products you offer, transmit security and trust by integrating clear texts and contact information. In addition, you should make sure that your website’s design is responsive since currently much of the queries about products and online sales are made from mobile devices. Make sure you have your digital marketing funnel all planned out. Sometimes better known by the abbreviation SEO, this means of promotion allows natural referencing experts to influence the search results of the search engine (like Google) so that your e-store is positioned on the first page in relation to the keywords used. According to its algorithm, good positioning will depend on many criteria such as the competition of the chosen keywords. It is therefore important to develop an SEO strategy for your dropshipping store if you want to double your dropshipping sales.
When you target keywords, the usual tendency is to go for those which have the highest search volumes, but it is more important to find the intent behind a search. Based on research by the University of Hong Kong, search intent can be segmented into two: People looking to find information relating to the keyword used, a user looking for more general information about a topic, a specific search will have a narrow intent and they are not looking for anything else while a general search will have the user looking at other related topics as well. By leveraging keyword intent for intent-driven marketing, businesses can drive more sales, attract more traffic, drive more sales and generate more leads.
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!
What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals. Find extra information at Jennifer Carter.
The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.
Jennifer Carter on Digital Marketing : This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.
