Meet Liana Zavo and some of her crisis management leadership accomplishments

Liana Zavo or the climb of a personal branding expert: Liana Zavo decided to pursue a cosmetology degree in 2008. Her persistence, resilience and passion became the first step toward pursuing bigger dreams and goals. She always believed in making it big, no matter how many adversities she faced at the time. After some time working for high-end hotels and salons, she decided to launch her styling concierge company Le Chic Image LLC – where she styled celebrities and guests from all over the world for events. After learning the styling and cosmetology business, Liana Zavo gained her independence and became a business owner at age 24. She traveled globally for fashion week and attended top-tier shows. Eventually, she fell in love with public relations in fashion and started learning more about that industry. She is a student of life and paves her way to success with openness and curiosity. Liana Zavo decided to dive deep into public relations, which she had wanted to pursue since high school. She met incredible mentors and renowned experts and gained insights that proved helpful to her chosen career. After owning her styling concierge company for six years, she pivoted into PR and digital storytelling. She took courses on e-Cornell in Strategic PR Planning and learned how to position personal brands and businesses to succeed in the press and media. Find additional information at Liana Zavo.

Question: As a recognized expert in your niche, why do you think PR is important? Liana: As a business woman, PR strategist and media mogul having that connection with your audience. Is vital. It means that you’ve successfully gained their trust. When there is trust, they will continue to support and patronize the brand. Trust equates to profit, and profit leads to growth. So, how do we fit PR into the equation? PR bridges the gap between the brand and the consumers through efficient strategies and campaigns like storytelling. People love to listen to stories that resonate with them on an emotional level. And when you have a compelling one that catches their attention, your brand permeates and influences their way of thinking. That’s how powerful PR is when carried out properly by the right people in the industry.

Question: Would it be a good time to start a business in our current state?

Liana Zavo: The new normal proved to be a complicated situation for everyone. Businesses had to adjust and pivot according to the new rules and health protocols to keep everyone safe. I suggest studying the latest trends and keeping an eye on where the demand is. Always keep moving like a shark! Social media is an ideal place to start since brands have switched completely digital to boost their presence online. Despite the pressures of the pandemic, there are still plenty of options worth trying. Don’t limit your imagination and ideas.

Question: To wrap up this interview, what is the biggest takeaway that aspiring influencers can learn from the media mogul on Clubhouse?

Liana Zavo: Own your influence and never let failures define who you are. We all start from small, humble beginnings and push forward to evolve into what we desire to be. I started with a few followers on Clubhouse, but that didn’t discourage me. I kept going and visited different rooms, joined in conversations, and connected with many people. I shared my knowledge, and in return, gained wisdom from peers. I showed up consistently until people recognized me for my expertise in my niche. My influence grew and led me to where I am today because I decided to pour into others with my expertise and knowledge in PR, media and how to run a successful business.

Taking risks is an inevitable part of building and nurturing a career. No matter what road awaits, nobody can move forward if shadowed by reluctance and fear. Despite countless failures, Liana Zavo never let these roadblocks keep her from reaching her ambitions. The founder and CEO of ZavoMedia, a PR and Digital Marketing Agency based in NYC, she firmly stands by her mantra, “Success is the ability to Conquer failures time and again.” By aligning her personality with her purpose, Liana pivoted her career

From a celebrity stylist and designer to a rockstar publicist and business woman. Her expertise in public relations, entrepreneurship, and leadership led her to appear on Forbes, FOX News, Entrepreneur Magazine, Young Entrepreneur Council, etc. After gaining momentum in the PR industry, Liana expanded her reach using a new platform called Clubhouse. This audio-based app connects people with experts from various trades through ‘rooms’ where anyone can join, listen, and participate in the conversation. Although the app is still in its beta phase, Liana saw this as an opportunity to teach business owners and professionals about PR. Due to the increasing demand on Clubhouse, Liana created ZavoMedia.com PR Academy to teach small businesses, professionals, and entrepreneurs the proper PR strategies to boost their personal brand in the press, media and TV. In this interview, we’ll discover how Liana etched her name in the PR industry and find out her notes on leadership, power and creativity.

ZavoMedia PR Group is a global public relations and digital branding agency that works with nonprofits, professionals, small business owners, and social impact brands to increase their visibility in the media and online. At ZavoMedia PR Group, we take pride in employing women creatives who truly understand the art of storytelling through digital and traditional media platforms. We don’t just follow trends; we start them through inclusive messaging that uplifts the voices that often go unheard.